Minggu, 29 April 2018

On April 29, 2018 | By

Download Ebook Public Sector MarketingBy Tony Proctor

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Public Sector MarketingBy Tony Proctor

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

  • Sales Rank: #3066930 in Books
  • Published on: 2007-09-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x .60" w x 7.50" l, 1.07 pounds
  • Binding: Paperback
  • 225 pages

From the Back Cover

Public Sector Marketing

Tony Proctor

“A very useful source of exposition and reference for students of the public sector and practitioners in that sector interested in marketing perspectives and tools.”

Professor David Leece, Manchester Metropolitan University

“There are several texts that address specific issues within this field, but none bring together the concepts of marketing in the public sector as Tony’s book does.”

Dr Paula Roberts, Keele University

Public Sector Marketing is a lively and comprehensive guide to the skills and practices involved with marketing in the public sector. Taking the subject beyond its traditional roots in the private sector and profit-making organisations, this new book explores the distinctive demands and processes of the not-for-profit sector.

Using case studies, diagrams, examples and thought-provoking questions, this book provides the most up-to-date and extensive approach to this important subject. In his accessible, reader-friendly style, Tony Proctor defines public sector marketing as it is currently understood, and sets the agenda for its future development.

 

Key topics

  • Brand building and delivering the service

  • Social marketing

  • Internal, intranet and internet marketing

  • How services can be priced

  • Strategies for marketing in the public sector

 

About the Author

Tony Proctor is Professor in Marketing at the University of Chester. His other publications include Strategic Marketing (Routledge, 2000), Essentials of Marketing Research, 4th edition (Financial Times Prentice Hall, 2005) and Creative Problem Solving for Managers, 2nd edition (Routledge, 2005).

 

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Senin, 23 April 2018

On April 23, 2018 | By

Download The Ngorongoro StoryBy Tom Lithgow, Hugo Lawick

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The Ngorongoro StoryBy Tom Lithgow, Hugo Lawick

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The Ngorongoro StoryBy Tom Lithgow, Hugo Lawick

The battle for the Ngorongoro Crater is one of the most gripping conservation stories of the last century. Those throwing their hats into the ring have included a formidably imposing German farmer, a trigger-happy Scots baronet, and an ex-British army captain with some rather reckless ideas on how to photograph lions.

Such interlopers have had to contend with the Maasai, who believe all the cattle in the world are theirs; conservationists who wish to preserve the Ngorongoro as a natural habitat; and of course the animals themselves, inhabiting the rich grasslands of the crater floor in teeming numbers.

The Ngorongoro Story traces the history of the crater from the pioneering days of the early explorers, through two world wars, up to recent international efforts to save the natural habitat of the Ngorongoro for posterity.

  • Sales Rank: #3855256 in Books
  • Published on: 2005-05
  • Original language: English
  • Number of items: 1
  • Dimensions: .88" h x 11.36" w x 8.78" l, 2.21 pounds
  • Binding: Hardcover
  • 144 pages

About the Author
Tom Lithgow is the ideal person to tell this tale. He has spent much of life on the edge of the crater, and his multi-faceted existence as farmer, safari guide, hunter, journalist, and campaigner gives him a unique insight into the events that have influenced the destiny of the Ngorongoro-and the fascinating personalities who have shaped those events.

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Kamis, 12 April 2018

On April 12, 2018 | By

Ebook Download The Corpse Exhibition: And Other Stories of IraqBy Hassan Blasim

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The Corpse Exhibition: And Other Stories of IraqBy Hassan Blasim

A blistering debut that does for the Iraqi perspective on the wars in Iraq and Afghanistan what Phil Klay’s Redeployment does for the American perspective

The first major literary work about the Iraq War from an Iraqi perspective—by an explosive new voice hailed as “perhaps the best writer of Arabic fiction alive” (The Guardian)—The Corpse Exhibition shows us the war as we have never seen it before. Here is a world not only of soldiers and assassins, hostages and car bombers, refugees and terrorists, but also of madmen and prophets, angels and djinni, sorcerers and spirits.

Blending shocking realism with flights of fantasy, The Corpse Exhibition offers us a pageant of horrors, as haunting as the photos of Abu Ghraib and as difficult to look away from, but shot through with a gallows humor that yields an unflinching comedy of the macabre. Gripping and hallucinatory, this is a new kind of storytelling forged in the crucible of war.

  • Sales Rank: #502030 in eBooks
  • Published on: 2014-02-04
  • Released on: 2014-02-04
  • Format: Kindle eBook

From Booklist
These 14 surrealistic stories are all about Iraq’s endless wars. Americans are mostly off-stage, but “The Madman of Freedom Square” is a sly, dark allegory of their arrival and sometimes miraculous effect. Many characters are terrorists, as in “The Killers and the Compass,” in which a veteran terrorist explains the divinity one acquires in the disposition of extreme violence—not a Muslim divinity but a personal one rising from inspiring terror and killing. The title story is all about the fine art of displaying corpses in public places. The matter-of-fact tone of its first-person narrator, a sort of instructor, suggests Kafka’s “A Report to an Academy.” But one thinks of Borges in perhaps the best entry, “The Nightmares of Carlos Fuentes,” about an Iraqi immigrant to Holland who’s determined to put his country’s evils behind him, even to the point that he pretends to be Mexican. An interesting choice for larger fiction collections and perhaps base libraries. --John Mort

Review
Winner of the Independent Foreign Fiction Prize
One of Publishers Weekly’s 10 Best Books of the Year

“Surreal and mind-blowing and completely necessary.” —Jayne Anne Phillips, The Wall Street Journal, “Favorite Books of the Year”

“Arresting, auspicious . . . Well-plotted, blackly comic . . . Sharp, tragicomic moments . . . persist in memory. . . . Its opening story [features] a terrorist middle manager who wouldn’t be out of place in one of George Saunders’s workplace nightmares. . . . ‘The Song of the Goats’ [is] a cunning gem. . . . If a short story could break the heart of a rock, this might just be the one. . . . The collection’s last story is so complicatedly good [with] an ending worthy of Rod Serling. Mr. Blasim’s stories owe more than a little of their dream logic to [Carlos] Fuentes and Serling, with maybe some Julio Cortázar thrown in. . . . Their sequence imparts a mounting novelistic power.” —The New York Times

“Brilliant and disturbing . . . Bitter, furious and unforgettable, the stories seem to have been carved out of the country’s suppurating history like pieces of ragged flesh.” —The Wall Street Journal
 
“Superb . . . The existence of this book is reason for hope, proof of the power of storytelling.” —The Boston Globe

“Subtly and powerfully evocative . . . Superbly translated.” —The New York Review of Books

“Visceral, full of horror and absurdity . . . Blasim is an Iraqi Kafka with a touch of Edgar Allan Poe thrown in, and his pen spares no one who commits atrocities, Americans and Iraqis alike.” —Brian Castner, “This Week’s Must Read” on NPR’s Weekend All Things Considered

“Perhaps the greatest writer of Arabic fiction alive . . . [His stories are] crisp and shocking . . . cruel, funny and unsettling [with] hooks and twists that will lodge in any mind.” —The Guardian

“A modern classic of post-war witness, elegy and revolt . . . Think Irvine Welsh in post-war and post-Saddam Baghdad, with the shades of Kafka and Burroughs also stalking these sad streets. . . . [Blasim] depict[s] a pitiless era with searing compassion, pitch-black humour and a sort of visionary yearning for a more fully human life. . . . Amid all the scars of combat, these stories seek and find comedy, magic, affection and even an urge towards transcendence.” —The Independent

“Line for line and paragraph for paragraph, Blasim writes more interestingly than [Phil] Klay. . . . His content is more strange and striking. . . . Blasim is an artist of the horrendously extraordinary. . . . [His] stories are almost Hemingwayesque in their stripped-down style and content. . . . Blasim has a sense of humor. He must have learned his jokes from the Grim Reaper.” —William T. Vollmann, Bookforum

“Brilliant . . . [A] much-needed perspective on a war-ravaged country . . . It is a slim but potent collection and will go a long way to making Blasim’s name in American literary circles. . . . Blasim plants his flag squarely in the tradition of Kafka, Borges, and other writers of surreal and otherwise metaphysical fiction. . . . He has a vital subject and takes it seriously: Iraq and its people. . . . He has written a fresh and disturbing book, full of sadness and humor, alive with intelligent contradiction.” —The Daily Beast

“A bravura collection . . . Mind-bendingly bizarre . . . Blasim . . . lights his charnel house with guttering flares of wit. . . . [Be] ready to be shocked and awed by these pitch-black fairytales.” —The National

“Unforgettable . . . Very important . . . [Blasim’s stories] could only come out of firsthand experience of the war.” —Flavorwire, 10 Must-Read Books for February

“A vivid, sometimes lurid picture of wartime Iraq [by] one of the most important Arabic-language storytellers . . . Violent, bleak and occasionally beautiful . . . Dark and sometimes bitterly funny . . . Most of these stories feel ready to collapse or explode at any moment. . . . The reader walks on solid ground one moment, and the next the ground gives way—sending him tumbling into deep, otherworldly holes.” —Chicago Tribune

“A blunt and gruesome look at the Iraq War from the perspective of Iraqi citizens . . . Blasim’s stories give shape to an absurdist world in which brutal violence is commonplace. . . . [For] fans of Roberto Bolaño, Junot Díaz, and other writers who employ magical realism when describing grim realities.” —The Huffington Post

“Shocking, urgent, vital literature. I will be surprised if another work of fiction this Important, with a capital I, gets published all year. If you’re human, and you are even remotely aware that a war was recently fought in Iraq, you ought to read The Corpse Exhibition.” —Brian Hurley, Fiction Advocate

“Startling and brutal.” —Guernica

“Corruscating, lapidary, deeply unsettling, Hassan Blasim’s stories are not only without equal, they are a necessary reminder that there is an other side waiting to give voice to the tragic costs of these unnecessary, imposed wars.” —Joydeep Roy-Bhattacharya, author of The Watch and The Storyteller of Marrakesh

“Blasim pitches everyday horror into something almost gothic. . . . [His] taste for the surreal can be Gogol-like.” —The Independent

“Stunningly powerful . . . Brutal, vulgar, imaginative, and unerringly captivating . . . Every story ends with a shock, and none of them falter. A searing, original portrait of Iraq and the universal fallout of war.” —Publishers Weekly, starred review

“The first story alone blew me away. Don’t miss.” —Barbara Hoffert, Library Journal

“Powerful, moving and deeply descriptive . . . All the stories share a complexity and depth that will appeal to readers of literary fiction [and] fans of Günter Grass, Gabriel García Márquez or Jorge Luis Borges.” —Kirkus Reviews

“Excellent . . . Like hollow shards of laughter echoing in the dark . . . Blasim moves adeptly between surreal, internalised states of mind and ironic commentary on Islamic extremism and the American invasion. . . . Extraordinary.” —Metro
 
“Iraq’s story must still be told, and we need Iraqi voices like Blasim’s to tell it.” —More Intelligent Life
                                                                                                                     
“Clever and memorable . . . Agreeably creepy . . . Move[s] effectively between surreal and magical. . . . Blasim’s use of the real-life horrors of Iraq [and] the fanciful spins he puts on events make the horrors bearable—even as these also often become more chilling.” —The Complete Review
 
“The first major literary work about the Iraq War as told from an Iraqi perspective . . . Starkly visual . . . Luridly macabre . . . Eloquent, moving . . . Effortlessly powerful and affecting . . . More surreally gruesome than the goriest of horror stories . . . Hassan Blasim is very much a writer in [the] Dickensian mould. . . . These are tales that demand to be told.” —CityLife.co.uk
 
“Savagely comic . . . A corrosive mixture of broken lyricism, bitter irony and hyper-realism . . . I can’t recommend highly enough ‘The Corpse Exhibition,’ ‘The Market of Stories’ or ‘The Nightmares of Carlos Fuentes.’ ” —The M John Harrison blog

“[Blasim is] a master of metaphor who is now developing his own dark philosophy [in] stories of profane lyricism, skewed symbolism and macabre romanticism. . . . [His work is] Bolaño-esque in its visceral exuberance, and also Borgesian in its gnomic complexity.” —The Guardian

About the Author
Hassan Blasim was born in Baghdad in 1973 and studied at the Baghdad Academy of Cinematic Arts. A critic of Saddam Hussein's regime, he was persecuted and in 1998 fled Baghdad to Iraqi Kurdistan, where he made films and taught filmmaking under the pseudonym Ouazad Osman. In 2004, a year into the war, he fled to Finland, where he now lives. A filmmaker, poet, and fiction writer, he has published in various magazines and anthologies and is a coeditor of the Arabic literary website www.iraqstory.com. His fiction has twice won the English PEN Writers in Tranlsation award and has been translated into Finnish, Polish, Spanish, and Italian. In 2012 a heavily edited version of his stories was finally published in Arabic and was immediately banned in Jordan.
 

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Selasa, 10 April 2018

On April 10, 2018 | By

Free PDF Root Cause Analysis : A Tool for Total Quality Management(H0701)By Paul F. Wilson, Larry D. Dell, Gaylord F. Anderson

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Root Cause Analysis : A Tool for Total Quality Management(H0701)By Paul F. Wilson, Larry D. Dell, Gaylord F. Anderson


Root Cause Analysis : A Tool for Total Quality Management(H0701)By Paul F. Wilson, Larry D. Dell, Gaylord F. Anderson


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More than a troubleshooting guide, this thorough reference provides step-by-step instructions for digging beneath apparent causes to uncover the true problems in quality processes and explains techniques for correcting root causes and preventing their recurrence.

  • Sales Rank: #662355 in Books
  • Brand: Brand: American Society for Quality
  • Published on: 1993-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.25" w x .75" l, 1.10 pounds
  • Binding: Hardcover
  • 216 pages
Features
  • Used Book in Good Condition

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